Transforming the onboarding experience for remote agencies.
Specific details as to the thinking behind Ahoy's look and feel.
☆who
New talent within agencies feeling lost and overwhelmed by generalized onboarding processes.
☆why
Leaders and employees should not dread onboarding. The process needs to simultaneously hold leaders accountable for an informed experience and engage new talent about policies, responsibilities and company culture.
☆how
Border UX set to completely change the onboarding process through the use of video and AI for a quirky, fun, and informative experience. Final product name: Ahoy!
Graphic Design
Logo Design
Asset Creation
High Fidelity
☆fun, quirky, & for everyone
The overall look and feel of Ahoy! was to create a fun atmosphere where all types of personalities could feel comfortable. The logo was to represent the mission of Ahoy! at a glance.
☆ Making a character.
Rather than a simple type logo, we decided that building a character for users to relate to would be more personable and could be used throughoutt the product.
☆ Quirkiness & Silliness.
Being that we were building a character, we really wanted to make sure we added some quirky, off kilter bits to really push through that we embrace all personalities.
☆ Expressions / personalities. Rather than have one set character, we built five! All with different personalities for users to relate to.
☆ Logotype.
In combination with the character, we decided to build a logotype with a rounder, more friendly typeface to match.
☆ Friendly, Welcoming, & Silly.
The logotype and characters really pushed through what makes Ahoy! different as an onboarding tool. With the range of personalities and goofy characters, employees will know that the company they're joining cares.
