Re-imagining the look and feel of Border UX's site and deliverables along with another designer to capture all of Border's goals, silliness, and culture.
☆who
Border UX is a dynamic team of designers and developers who specialize in defining, building, launching, and marketing software to drive impactful results.
☆why
The Border UX team felt like their website needed a bit of spicing up to better express and reflect both their passions and uniqueness as a team.
☆how
Explored two different website builders to weigh which could support both creativity and capability in crafting Border's new website.
Team Member
Website Design
Pitch Deck Design
Website Testing
☆Q
who is Border UX and what do they stand for / represent?
☆Q
what side of Border UX do we want to represent?
☆Q
how can we show the personality and capabilities of Border UX?
☆ First Impressions
How can we give a strong, first impression to who we are and what we can do?
☆ Clear & Concise
How can we deliver this information in a clear, concise way for the best impression.
☆ Personality
What kind of personality do we want to come across when presenting who Border UX is?
☆ Consistency
The design for the website was to reflect the final look of the pitch deck explorations.
☆ Personality
Similar to the pitch deck, the focus on the look and feel was primarily to be a true reflection of Border UX's uniqueness.
☆ Re-design
The bulk of the refresh was to the look of the website as we retained most of the copy from the previous site.
☆WEbflow
Steep learning curve
Limited collaboration
Constriction to the page
☆framer
Lack of style positioning values
Early development / features
Misleading breakpoints
☆ Character.
Redesigning Border's webpage provided an opportunity to delve more intricately into what sets Border apart, infusing this distinctive essence into our platform for global visibility.
☆ New Skills
This project allowed us to explore and work with different website builders. While also giving us deeper insight into another form of design that we were used to.
