Saving Chaos

/ A booklet that attempts to demonstrate the fragility and importance of family by utilizing two pieces of text and imagery.

/ personal, booklet, graphic design, & typography

The thinking behind it

I wanted to attempt to capture the touchy subject of what family could mean to an individual and how this concept of family is everchanging throughout our lives.

In order to capture this, I wanted the freedom to alter images and text to be able to express a range of emotions.

Ideation

Most of my inspiration came from combining type and image in layers to achieve a richer way to express emotion.

From the sketchbook

Since the booklet aimed to combine two pieces of text, a lot of thought went into how to organize them to work together.

Creating a system

A system was made by creating two different approaches to handle:

/ Both pieces of text

/ Expressions via mages & text vs. only text

Outcome

☆ Empathetic design, it was refreshing to be a part of something that directly affected and involved me.

☆ Emotional emphasis. The focus on emotional quality of both texts made the typography come to the forefront of the booklet, allowing it to radiate throughout the design.

☆ Experimental typography.

☆ Experimental typography. The two texts embodied such important subjects ta

☆ Layering. A refreshing feature of Ahoy! was the ability to create something customizable and as personal as wanted.

☆ Layering.