Up For Air

/ A consumer guide that focuses on exploring plein air painting to encourage artist to express their creative passion without bounds.

/ personal, booklet, graphic design, & typography

The thinking behind it

The main thinking behind the design was to create something with a dynamic, chaotic feel to inspire artists to step away from creation bound by rules and and to have free expression through making casual art.

Ideation

Most of the ideation sprang from focusing on how to express a few quotes through mainly typographic means.

From the sketchbook

Quote exploration

Iterations

Outcome

☆ Empathetic design, it was refreshing to be a part of something that directly affected and involved me.

☆ Emotional emphasis. The focus on emotional quality of both texts made the typography come to the forefront of the booklet, allowing it to radiate throughout the design.

☆ Experimental typography.

☆ Experimental typography. The two texts embodied such important subjects ta

☆ Layering. A refreshing feature of Ahoy! was the ability to create something customizable and as personal as wanted.

☆ Layering.